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Message Templates

Pre-built SMS templates for common business scenarios.

Appointment Confirmations

Standard Confirmation

Appointment confirmed: [Service] on [Date] at [Time].
Total: $[Amount]. See you soon! - [Business]

Length: ~80 characters (1 message)


Detailed Confirmation

Hi [CustomerName]! Your [Service] appointment is set for [Date] at [Time].
Location: [Address]. Cost: $[Amount].
Reply CANCEL to cancel or call [Phone] with questions. - [Business]

Length: ~150 characters (1 message)


Confirmation with Prep Instructions

Appointment confirmed: [Date] at [Time] for [Service].
Please arrive 10 minutes early. Bring [Items].
Call [Phone] with questions. - [Business]

Appointment Reminders

24-Hour Reminder

Reminder: Tomorrow at [Time] you have [Service] with [Business].
Reply CONFIRM or call [Phone] to reschedule.

Best for: Next-day appointments


Same-Day Reminder

Reminder: Today at [Time] - [Service] appointment at [Business].
We're at [Address]. See you soon!

Best for: Day-of reminders (2-3 hours before)


Week-Ahead Reminder

Upcoming appointment: [Service] on [Date] at [Time] with [Business].
Reply CONFIRM or call [Phone] to change. - [Business]

Best for: Week-before reminders


Cancellation & Rescheduling

Cancellation Confirmation

Your appointment on [Date] at [Time] has been cancelled.
Call [Phone] or text to reschedule. - [Business]

Reschedule Options

To reschedule your [Service] appointment, we have:
[Date1] at [Time1]
[Date2] at [Time2]
[Date3] at [Time3]
Reply with your choice or call [Phone]. - [Business]

Reschedule Confirmation

Appointment rescheduled: [Service] now on [NewDate] at [NewTime].
See you then! Call [Phone] to change. - [Business]

Follow-Up Messages

Post-Call Thank You

Thanks for calling [Business]! [Brief summary of call].
Questions? Reply here or call [Phone]. - [Business]

Post-Appointment Follow-Up

Thanks for visiting [Business]! How was your experience?
We'd love your feedback. Reply or call [Phone]. - [Business]

Request Review

Hope you enjoyed your [Service] at [Business]!
Mind leaving us a review? [ReviewLink]
Thanks! - [Business]

Booking Receipts

Simple Receipt

Booking receipt: [Service] on [Date] at [Time].
Total: $[Amount] (paid/due at appointment).
Confirmation #[BookingID]. - [Business]

Detailed Receipt

Booking confirmed!
Service: [Service]
Date/Time: [Date] at [Time]
Location: [Address]
Total: $[Amount]
Confirmation: #[BookingID]
Questions? [Phone] - [Business]

Status Updates

Running Late

We're running about [Minutes] minutes behind schedule today.
Your [Time] appointment may start a bit late.
Thanks for your patience! - [Business]

Ready for Pickup

Your order is ready for pickup at [Business]!
We're open until [Time]. Bring confirmation #[OrderID].
See you soon! - [Business]

Service Complete

Your [Service] is complete!
Total: $[Amount]
Thanks for choosing [Business]. Call [Phone] with questions.

Special Offers

Limited Time Offer

Special offer for [Business] customers!
[OfferDetails]
Book by [Date]. Call [Phone] or reply to schedule.
Reply STOP to opt out. - [Business]

Birthday/Anniversary

Happy [Birthday/Anniversary] from [Business]!
Enjoy [Discount/Offer] on your next visit.
Book: [Phone] or reply here.
Reply STOP to opt out. - [Business]

Information Requests

Hours of Operation

[Business] hours:
Mon-Fri: [Hours]
Sat: [Hours]
Sun: [Hours]
Call [Phone] or visit [Website]. - [Business]

Location/Directions

[Business] is located at:
[Address]
Directions: [MapLink]
Call [Phone] with questions.

Pricing Info

[Service] pricing at [Business]:
[PriceList]
Call [Phone] to book or ask questions.

Emergency/Urgent

Urgent Closure

NOTICE: [Business] is closed today [Date] due to [Reason].
Your appointment has been rescheduled to [NewDate] at [NewTime].
Call [Phone] with questions. Sorry for inconvenience!

Weather Closure

Due to weather, [Business] is closed today [Date].
We'll contact you to reschedule your appointment.
Stay safe! Call [Phone] with questions.

Template Variables

Available Variables

Use these in your templates:

Customer info:

  • [CustomerName] - Customer's name
  • [Phone] - Your phone number
  • [Email] - Customer email

Appointment details:

  • [Service] - Service name
  • [Date] - Appointment date
  • [Time] - Appointment time
  • [Duration] - Service duration
  • [Amount] - Cost/price
  • [BookingID] - Confirmation number

Business info:

  • [Business] - Your business name
  • [Address] - Business address
  • [Website] - Website URL

Using Templates

Add to Assistant Instructions

Method 1: Direct template

After booking, send this message:
"Appointment confirmed: [Service] on [Date] at [Time].
Total: $[Amount]. See you soon! - [Business]"

Method 2: Template reference

After booking, send confirmation SMS using template:
- Include service, date, time, cost
- Add cancellation instructions
- Include business name

Customizing Templates

Tips for Customization

1. Match your brand voice

  • Formal vs casual
  • Add personality
  • Use consistent terminology

2. Include essential info

  • What customer needs to know
  • How to take action
  • Contact information

3. Keep it concise

  • Under 160 characters ideal
  • Remove unnecessary words
  • Use abbreviations if clear

4. Test before using

  • Send to yourself
  • Check formatting
  • Verify variables work